The Xbox team announced that Microsoft is acquiring livestreaming service Beam. Microsoft signed to purchase the company although the exact details are unknown. Seattle based Beam offers an interactive livestreaming service for viewers and gamers.
In its official announcement, Microsoft says Beam has “evolved” game streaming. The service allows users to watch or play along with other gamers. It is possible to connect with contacts or favorite gamers in real-time, connecting directly into a live stream.
The company says that it decided to acquire beam to boost its commitment to making Xbox Live a more social experience. Using Minecraft as an example:
“With Beam you don't just watch your favorite streamer play, you play along with them. You can give them new challenges and make real-time choices that affect their gameplay, from tool selection to quests to movement; all through simple visual controls. In the highly anticipated “Sea of Thieves,” which is all about emergent adventures in a shared world, you can watch the drama play out between different crews from multiple player perspectives.”
Increasing Streaming Options on Xbox One
The ease of use was a big part of Microsoft's interest in the company. Beam allows users to enter into streams of any game easily. Users will have more flexibility and freedom says the company, while the service will enhance the multiplayer experience.
“One of the best parts about Beam is that interactivity is easy for streamers to enable and customize, and is designed to work with any game… This acquisition will help gamers enjoy the games they want, with the people they want, and on the devices they want.”
Beam's CEO Matt Salsamendi says that the company will continue to build its services for gamers who enjoy streaming. He says under Microsoft's wing the company will be able to grow and reach more users.
